Maxine
✦ About Me

Hi, I'm Maxine —
Executive Assistant who gets things done.

I'm an executive assistant with 4+ years of experience working directly alongside senior leaders — managing their time, priorities, communications, and the behind-the-scenes operations that keep everything moving. I anticipate needs before they're voiced, protect executive bandwidth, and make sure nothing slips through the cracks.

Beyond traditional EA work, I bring hands-on experience with CRM systems, workflow automation, project coordination, and content operations — so I don't just support executives, I help them scale. I communicate clearly, act with ownership, and operate with the kind of reliability that leaders can actually count on.

4+
Years supporting executives in ops, automation & project management
63%
Organic search growth for a key healthcare client
73%
Increase in student enrollments via CRM optimization
11.5k
Newsletter contacts managed with 4% click-to-open rate
✦ Core Skills
GoHighLevel Project Management Workflow Automation CRM Management Funnel Design Email Marketing Notion ClickUp Content Creation Lead Generation Digital Marketing Executive Support Analytics & Reporting HubSpot WordPress Zapier / Make Canva Cold Outreach
✦ Professional Background

Where I've Done the Work.

A track record built across agencies, startups, and nonprofits — always remote, always results-driven.

Account Manager & Executive Assistant
Mission Driven Practice — Phoenix, AZ
Jan 2025 – Mar 2026
  • Worked alongside the Chief Growth Officer and Director of Operations to align automations, workflows, and project execution with company goals across multiple concurrent clients.
  • Built and optimized email, SMS, form, and workflow automations in GoHighLevel for events, nonprofits, and client onboarding — significantly reducing manual work and improving follow-up rates.
  • Designed and launched funnels and landing pages supporting webinars, lead generation, cold outreach, and automated reminders.
  • Managed multi-client campaigns and client-facing portals via ClickUp and Notion; supported blogs, newsletters, and analytics reporting.
  • Grew organic search engagement by 63.4% for a key healthcare client and managed a newsletter reaching ~11,500 contacts with a 4% click-to-open rate on a top campaign.
Project Manager & GoHighLevel Specialist
Search Everywhere Marketing — Cottonwood, AZ
Oct 2023 – Mar 2026
  • Managed SEM campaigns, webinars, and client initiatives — overseeing timelines, stakeholder feedback, and asset coordination.
  • Built and optimized GoHighLevel funnels, lead magnets, and automation workflows including email/SMS sequences, nurture campaigns, and industry-specific segmentation.
  • Coordinated content production across webinars, blogs, slides, and multimedia assets; implemented AI video integrations and iterative updates based on stakeholder feedback.
  • Managed Notion team spaces, task trackers, and permissions to ensure smooth internal collaboration and timely client communication.
Student Success Manager & Executive Assistant
Romero Mentoring — New York, NY
Mar 2022 – Mar 2025
  • Supported the CEO of an investment banking edtech platform — managing CRM operations, lead pipelines, and executive communications via HubSpot, Notion, and Google Sheets.
  • Conducted first-round interviews for applicants from Harvard, Yale, Princeton, and other top-tier institutions, driving program enrollments.
  • Increased student enrollments by 73% through CRM optimization and HubSpot automation improving response times and follow-up sequences.
  • Designed 50+ marketing creatives in Canva and managed content for blogs, emails, and social media — driving 200+ applicants and growing LinkedIn followers by 475% (400 → 2,300).
✦ Portfolio Showcase

Work I've Built & Written.

A showcase of landing pages, newsletters, articles, and forms created across real client projects.

✦ Funnels & Pages

Landing Pages I Built.

GoHighLevel funnels and landing pages built for lead generation, webinar registration, and social link hubs across multiple clients. Scroll inside each to explore the full page.

🚀
✦ Social Link Hub
Search Everywhere Marketing — Socials Page
✦ Live Page
A branded social link hub for Search Everywhere Marketing, consolidating all social media channels, podcast, free training, and lead capture CTAs into one clean landing page.
GoHighLevelLink in BioLead GenerationBranding
Scroll to explore
🎙️
✦ Webinar Registration
Free Live Webinar — Omnipresence 90-Day Strategy
✦ Live Page
Full webinar registration funnel with form automation, lead qualification fields, SMS/email consent, and speaker bio section — built in GoHighLevel to maximize registrations.
GoHighLevelWebinar FunnelForm AutomationSMS / Email
Scroll to explore
🎁
✦ Lead Magnet
Get Omni — Free Resource Download
✦ Live Page
A lead magnet landing page offering free strategy guides on digital marketing and omnipresence. Built with opt-in automation, consent flows, and resource delivery sequencing.
GoHighLevelLead MagnetEmail AutomationNurture Sequence
Scroll to explore
💊
✦ Healthcare · Social Hub
RxFormulations Compounding Pharmacy — Socials Page
✦ Live Page
A branded social link hub for Mesa's RxFormulations Compounding Pharmacy, designed to centralize their online presence and drive patient engagement across healthcare channels.
GoHighLevelHealthcareLink in BioBranding
Scroll to explore
✦ A Note

Built with intention.
Delivered with ownership.

Everything in this portfolio represents real work done for real clients — not mock projects or concepts. Each funnel, newsletter, and automation was built under real deadlines, with real stakeholders, and with a focus on outcomes that actually move the needle. As an executive assistant, I thrive in environments where anticipating needs, protecting executive focus, and moving fast without losing accuracy all matter equally. If you're looking for someone who can plug in from day one and operate with genuine ownership — you're looking at the right portfolio.